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Authenticity: What Consumers Really Want by James H. Gilmore, Joseph B. Pine

Authenticity: What Consumers Really Want James H. Gilmore, Joseph B. Pine ebook
Publisher: Harvard Business Review Press
Page: 299
ISBN: 9781591391456
Format: pdf

Some heritage apparel brands whose popularity had waned are now enjoying renewed vigor. Ingredients, sourcing and authenticity. May 14, 2014 - To resonate with contemporary consumers who relish authentic foods, brand marketers must be transparent, said Mathis Martines, Kroger's senior category manager for innovation and snacks, at the Bevnet Beverage Entrepreneur & Innovation Conference in New York, Wednesday. A jovial psychophysicist named Howard Moskowitz proved that by digging deeper into what consumers really want companies can discover a robust niche market that increases sales. What is good about this campaign is that it is intention-rich and presumption-poor. May 21, 2014 - Consumers may appear to love brands online, but what they really want are freebies. A company must stay true to who they are in order to provide an authentic experience. It's a cynical view, but It is true that commentators talk a lot about “authentic” relationships and “engagement” online. Jun 21, 2013 - This begs the question – do consumers REALLY want McDonald's to become a perfect honeycomb of nutrition? Mar 4, 2013 - Products and services have become a commodity that are sold mostly based on price. As he puts it, it's all about authenticity. Companies that realize consumers want to have a great experience will thrive. Nov 13, 2013 - I won't argue that information about the raw materials isn't extremely important, but ultimately it's information that a consumer really doesn't know how to process. Gilmore, coauthors, The Experience Economy and Authenticity: What Consumers Really Want. Sep 8, 2011 - Pine has co-authored 'The Experience Economy: Work Is Theatre & Every Business a Stage', 'Authenticity: What Consumers Really Want', and most recently, 'Infinite Possibility: Creating Customer Value on the Digital Frontie'. Gilmore, co-author of “Authenticity: What Consumers Really Want.” Heritage Brands Coming Back. Nov 26, 2010 - In this short lecture Joseph Pine explores this concept, bringing home clearly and precicely how he sees the future expectations of consumers in modern day society.