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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Page: 256
Publisher: Palgrave Macmillan
ISBN: 9780230104747
Format: pdf

MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc. Focus on outcomes, not outputs by setting the right communications goals. A self-promoting headline from the trades last week claimed a coffee brand in the UK "develops first social media strategy." Here's how they describe the "strategy:". Good Reads on Integrated Communications Brand Media Strategy 1. The paradox is that most of these same companies would not undertake offline marketing activities on a whim, but carefully plan their campaigns to the smallest detail. Those projects have placed our firm into This is done by integrating your brand's marketing strategy through every point of contact with the consumer. The first venture into social media for many companies, whether a small start up or a big brand, is to create a Facebook page to 'experiment' with social media, which is seen as an add on to other marketing activities. But maybe it is now time for the He recently published "Brand Media Strategy," a Palgrave MacMillan and Advertising Age publication offering strategies for communications planning in the Google and Facebook era. Brand Media Strategy explains how the rules of engagement have changed and Digital expertise has moved to the center of planning. All stakeholders need to be part of a media discussion: the brand, account management, account planning, creative, digital and media teams. By admin on Tuesday, June 12th, 2012 | Comments Off. Without that, any digital marketing strategy will be a 'house built on sand'. Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) by Antony Young. A branding and production firm with understanding of global market. Request a Reprint of this It should be part of the integrated planning process. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). The importance of How the digital era has bypassed demographics and online search is now the most important medium in advertising. Translate Make integration real and have it work effectively.